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The Theory Of Business Enterprise
by Thorstein Veblen
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In respect of its point of departure, the following inquiry into the nature, causes, utility, and further drift of business enterprise differs from other discussions aof the same general range of facts. Any unfamiliar conclusions are due to this choice of a point of view, rather than to any peculiarity in the facts, articles of theory, or method of argument employed. The point of view is that given by the business man's work,-the aims, motives, and means that condition current business traffic. This choice of a point of view is itself given by the current economic situation, in that the situation plainly is primarily a business situation...
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About the Author
American economist and sociologist THORSTEIN BUNDE VEBLEN (1857-1929) was educated at Carleton College, Johns Hopkins University and Yale University. He coined the phrase "conspicuous consumption." Among his most famous works are The Theory of the Leisure Class (1899), Imperial Germany and the Industrial Revolution (1915), and The Higher Learning in America: A Memorandum (1918).
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