| MARKETING INFORMATION PRODUCTS AND SERVICES A Primer for Librarians and Information Professionalsby Abhinandan K. Jain Download Book (Respecting the intellectual property of others is utmost important to us, we make every effort to make sure we only link to legitimate sites, such as those sites owned by authors and publishers. If you have any questions about these links, please contact us.)
link 1
About Book
Book Description
Library and information sciences are experiencing a period of radical change. Today, just as businesses must compete for survival, growth, and market space, librarians and information professionals must assume a more proactive role to cope with increasing competition.
This new demand presents a number of unanswered questions. What is the nature of this competition? How can libraries attract alternate sources of funding when public sponsorship and government spending are at a low ebb? What are some strategies for expanding the customer base and fulfilling customer requirements and expectations? And, finally, what is preventing librarians and information professionals from developing successful marketing strategies?
Marketing Information Products and Services responds to these questions. This comprehensive manual describes the fundamentals of marketing in the context of library and information sciences, presents various options for raising money, offers tips and techniques for better service management, and provides a step-by-step approach to developing marketing strategies.
Card catalog description
Contributed articles presented at a workshop held in 1994.
About the Author
Abhinandan K. Jain is a Professor of marketing at the Indian Institute of Management in Ahmedabad, India. Ashok Jambhekar is Chief Librarian at Indian Institute of Management in Ahmedabad, India. T.P. Rama Rao is a Professor of computer and information systems at Indian Institute of Management in Ahmedabad, India. S. Sreenivas Rao has recently retired as Professor of business policy at Indian Institute of Management in Ahmedabad, India. Related Free eBooks - Tcrp Web Document 8: Marketing Transit Services To Business
- Management of Supply Networks for Products and Services, Summer 2004
- MEASURING THE IMPACT OF INFORMATION ON DEVELOPMENT
- Microsoft Internet Information Services 5.0 Resource Guide
- Primer on Information Theory
- Windows Server 2003 Deployment Kit:Deploying Internet Information Services (IIS) 6.0
- Professional SQL Server Reporting Services
- The governor-general's body guard : a history of the origin, development and services of the senior cavalry regiment in the militia service of the Dominion of Canada : with some information about the martial ancestry and military spirit of the loyal founders of Canada's defensive force
- Coordinated Information Services for a Discipline- or Mission-Oriented Community
- Directory Of National Information Sources On Handicaping Conditions And Related Services
- KNOWLEDGE SOCIETIES ... IN A NUTSHELL Information Technology for Sustainable Development
- INFORMATION AND COMMUNICATION TECHNOLOGIES FOR DEVELOPMENT IN AFRICA: VOLUME 3 Networking Institutions of Learning -- SchoolNet
- Managing Information Access to an Enterprise Information System Using J2EE and Services Oriented Architecture
- IBM Enterprise Information Portal A Primer
- MVS Storage Management SmoothStart Services: DFSMS OptimizerGeneral Information Manual
- BUILDING BUSINESSES WITH SMALL PRODUCERS Successful Business Development Services in Africa, Asia, and Latin America
- GLOBALIZATION ON TRIAL The Human Condition and the Information Civilization
- How to Develop "Breakthrough" Products and Services, Spring 2004
- INFORMATION AND COMMUNICATION TECHNOLOGIES FOR DEVELOPMENT IN AFRICA Three-volume Set
- INFORMATION AND COMMUNICATION TECHNOLOGIES FOR DEVELOPMENT IN AFRICA: VOLUME 1 Opportunities and Challenges for Community Development
- INFORMATION AND COMMUNICATION TECHNOLOGIES FOR DEVELOPMENT IN AFRICA: VOLUME 2 The Experience with Community Telecentres
- The Rainy River District, province of Ontario, Canada; an illustrated description of its soil, climate, products, area, agricultural capabilities and timber and mineral resources, together with the laws and information pertaining to free grants and homesteads, to mining and to the preservation of forests from destruction by fire
| Related Tags |
Comments
SEND A COMMENT
PLEASE READ: All comments must be approved before appearing in the thread; time and space constraints prevent all comments from appearing. We will only approve comments that are directly related to the article, use appropriate language and are not attacking the comments of others.