Internet Enabled Business Intelligence

Internet Enabled Business Intelligence
by William A. Giovinazzo

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About Book

Book Description

William Giovinazzo gives experienced database professionals practical guidance for every aspect of planning and deploying Web-based data warehouses -- and leveraging them for competitive advantage. Unlike previous books, The Web-Enabled Data Warehouse covers all the enabling technologies and analysis approaches you need to know about -- from XML to CRM, Java to customer profiling. Giovinazzo begins by introducing the compelling advantages of integrating business intelligence and data warehouses with Web technology. He reviews the business and technical contexts in which the Web-enabled data warehouse will operate; shows how to build and optimize data warehouse infrastructure, and presents in-depth coverage of key enabling technologies -- including Java, XML and XSL, LDAP directories, and WAP wireless development environments. In the book's final section, Giovinazzo introduces and explains powerful new analysis techniques that can dramatically improve your understanding of customers -- and shows how to integrate data warehouses with CRM and other enterprise systems so you can act on your knowledge far more quickly and efficiently. For every experienced database professional seeking to understand or deploy Web-based data warehouses.

From the Back Cover

Link business intelligence to the Web! Technologies, integration, and applications.

Internet-enabled business intelligence: from planning to profit
In-depth coverage of integration and key enabling technologies, including Java and XML
Advanced analysis and profiling: understand customers better, and respond faster
Clickstrean analysis: understanding how customers use your site
Linking data warehouses to CRM and other enterprise/value chain systems

This is the first start-to-finish guide to planning, deploying, and profiting from Internet-enabled data warehouses. Leading business intelligence specialist William Giovinazzo covers every enabling technology, every analysis approach, and every key challenge you'll face in linking business intelligence to the Web. From infrastructure integration to state-of-the-art profiling and wireless applications, Giovinazzo shows how everything fits togetherâ€”and exactly how to use Web-enabled data warehouses to deliver powerful ROI in your business.

How the Internet enhances your business intelligence infrastructure
Leveraging key enabling technologies: Java, XML, XSL, and more
Breakthrough analysis techniques: understand customers better, and respond faster!
Integrating data warehouses with CRM and other enterprise and inter-enterprise systems
Establishing common warehouse metadata
Drawing on the clickstreams generated by your Web and e-commerce sites
Personalization techniques that work

About the Author

WILLIAM GIOVINAZZO has been involved in every aspect of data warehouse development, implementation, maintenance, marketing, and sales. Currently a business intelligence evangelist, he writes and speaks regularly on data warehousing and Oracle technologies. He is author of Object-Oriented Data Warehouse Design: Building A Star Schema (Prentice Hall PTR).

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