Net Results: Web Marketing That Works

Net Results: Web Marketing That Works
by Rick Bruner

Download Book
(Respecting the intellectual property of others is utmost important to us, we make every effort to make sure we only link to legitimate sites, such as those sites owned by authors and publishers. If you have any questions about these links, please contact us.)

link 1

About Book

Amazon.com
This textbook-style treatment of the subject offers a lot of useful advice for marketing on the Web now and in the future. The first section starts off by highlighting the six return-on-investment (ROI) models: brand building, direct marketing, online sales, customer support, market research, and content publishing and services. Using examples, Net Results shows how different tactics have helped various kinds of Web sites achieve their goals. The book provides guidelines on design and what information to include as well as tips on developing a domain brand.

Part 2 focuses on audience development, discussing how to use search engines, directories, and online communities to help customers find your Web site, plus innovative ways that helped develop brand identity for some companies. This section also details how public relations and Web advertising are vastly different for the Internet and explains why.

Each chapter ends with a list of Web resources that you can look up to see examples of successful Web sites. All of these resources are gathered and grouped by category in an index at the back of the book. --Cristina Vaamonde

Book Info
Reveals the successful strategies and tactics that the leading online development firm USWeb has used to create winning marketing campaigns for prominent clients like America Online, Avon, Bristol Myers Squibb, Macromedia, REI, Time Inc., and Women's Wire.

From the Back Cover

Net Results: Web Marketing that Works is an insightful guide for all businesses wishing to launch a successful Web marketing campaign. It explores the strategies and tactics that have shown proven results in driving effective ROI. The book covers return on investment goals, design optimization, online promotions, online ad placement, and utilizing and creating online communities.

Comments

SEND A COMMENT

PLEASE READ: All comments must be approved before appearing in the thread; time and space constraints prevent all comments from appearing. We will only approve comments that are directly related to the article, use appropriate language and are not attacking the comments of others.